summerkissmelon 007Whoever is in charge of the branding decisions behind the Summer Kiss melon has done a fantastic job. They’ve psychologically primed us to anticipate a perfectly sweet and juicy melon. I don’t know of many other names that do such a good job of promoting their fruit. But with a big name comes the chance of a big letdown because there’s nothing worse than an overpromise. Fortunately the Summer Kiss doesn’t disappoint, it’s as beautiful on the inside as it is on the outside, and perfectly sweet.  So perfect that Emma was convinced that it was factory made. 

ME: First of all, tell me what it looks like.

LAUREN: It kind of looks like a real melon but it’s green.

ME: Yeah, it’s kind of green and white.

ME: What else do you notice about it, I notice something really cool.

ME: Don’t start tasting it Lauren.

ME: Do the seeds make a star pattern?

LAUREN: Yeah, a flower.

ME: What about the outside?

EMMA: Outside. This is OUTSIDE!

LAUREN: Looks like a real melon.

ME: OK, you want to smell it?

EMMA: Yeah!

ME: What does it smell like?

EMMA: He got peanut butter on mine!

LAUREN: It smells like a daisy flower.

EMMA: It smells like scientist food.

ME: What? It’s real food. Is that scientist food Lauren?

LAUREN: Um, NO-o.

ME: Did you guys touch it?

LAUREN: Yeah. Slimy.

ME: Did you taste it?

LAUREN: Good.

EMMA: Good.

LAUREN: It tastes like a real melon.

ME: Does it taste any different?

LAUREN: A little sweeter.

ME: What about you Sam?

SAM: So, do I lift it up by this? (the rind)

LAUREN: Can you get me a paper towel?

ME: What do you think?

EMMA: This is scientist food.

ME: That’s not scientist food.

EMMA: This is scientist food.

ME: But do you like it?

EMMA: Yeah.

4 comments